Our Mission

The Black Euro™ was created with one goal:

Ensuring that Black people worldwide spend their money where they are welcomed, respected, and celebrated.

We thought that the best way to support this goal was to create this website, where our users can share their honest reviews and experiences about a large range of businesses.

Our mission is to contribute to the well-being of the Black community by:

• Helping them choose establishments where they'll have positive, welcoming experiences.

• Avoiding them the hassle of having to browse all of the Internet, social media included, to figure out if an establishment is normal. (Note: it is abnormal to treat people negatively because of their skin color.)

• Creating a directory to compile establishments that Black people worldwide agree to describe as providing excellent service, in addition to several other criteria The Black Euro™ and its users will define together.

• Providing platforms where it feels safe, uplifting and stress-free to express oneself.

We are committed to making this initiative valuable for both our users and the businesses featured on our platform.

Our hope is that all businesses provide exceptionally positive experiences for Black people and all historically marginalized groups, everywhere.

Thank you for visiting The Black Euro™!

While we’ve reserved official accounts on Reddit, TikTok and Instagram to protect our brand identity, we believe in fostering deeper connections outside of social media.

For the latest updates, meaningful conversations, and all things The Black Euro™, we invite you to explore and engage directly with us here on our website.

Your voice matters, and this is your space to connect and thrive.